Monday, April 23, 2012

A Finnish success story - Nokia

A Few weeks ago, grim news (for Finns, especially) reached Northern Europe: Nokia Corporation lost its place as the biggest mobile phone seller in the world for the South Korean Samsung Electronics. Despite that, Nokia is still one of the most successful electronics company in the world and above all else: it's part of Finnish culture, it defines us Finns, it's part of our identity. A true Finnish success story.


The logo and the slogan. The picture of two hands reaching out for each other is inspired by Michelangelo's  The creation of Adam in the Sistine Chapel 

Here´s a little background story of this mobile phone giant: In the year 1865 Fredrik Idestam founded a groundwood department to Tampere. Few years later, another groundwood department was founded near Nokianvirta, a river in the town of Nokia (where the corporation's name comes from). 1898 Nokia was near to bankruptcy, and was bought by Suomen Gummitehdas Oy which in that time produced rubber. Suomen Gummitehdas Oy was the first corporation to use Nokia as a brand for its rubber boots and car tyres! In the year 1922, a mobile and telegraph cable producing corporation Suomen Kaapelitehdas Oy was bought by Suomen Gummitehdas Oy and in the 1940's these three corporations fused, and Nokia Oyj was born. Later, this corporation became the internationally known,  present day Nokia Corp. 

Decades passed, and the newborn Nokia Oyj concentrated more and more on mobile phone technology and Nokia's first mobile phone (in co-operation with Salora Oy) saw the daylight in the year 1982. This model was called Mobira Talkman. 


Mobira Talkman

Technology advanced, mobile phones became smaller and lighter and Nokia's first mobile phone family, along with the first portable GSM mobile phone (Nokia 1011) was released on the market. Thus began the march of Nokia towards success, smart phones and touch screens.


Finnish designing at its best: the legendary (indestructible?) Nokia 3310
 

-Niko

ps. I want to thank you all, teacher and students equally, for participating this project and making it possible. These memories I will treasure until the end of my days :) But before that, I hope to see you all again and have more awesome memories to share with you!